Product leader/builder · Digital transformation
François
Pannecoucke
I help teams ship what matters, faster. 20 years across banking, insurance and product.
I wasn't born in code. I was born in business.
"Technology only reaches its full potential when people are the heroes."
Experience
What I've done
Click a row for details.
- since 2024
Hacktion
ConsultingInnovationTrainingFounder. My digital transformation and AI consulting firm, based in Arras. Three main clients:
- Organisational diagnosis using the Weisbord model: a proven framework, applied to their reality.
- Best practices from the DIAGNum approach, adapted to their context.
- Concrete levers to gain speed and efficiency.
- Innovation
- Weisbord
- DIAGNum
- Organisational diagnosis
- 800k business signals generated from data.
- 670 person-days saved.
- Roadmap adopted by the board.
- Data & AI
- No-code
- Product roadmap
- B2B strategy
- Tailor-made programmes, designed for the field.
- 550+ agents and staff now autonomous with AI.
- Reluctance turned into concrete, everyday use.
- AI
- Change management
- Training design
- Revenue doubled to €350k (+106%).
- B2B portfolio built from scratch: 25% of revenue.
- Shared governance with a team of 4 experts.
- 1st insurance agency in the Metaverse: covered by BFM, Les Echos and l'Argus.
- Management
- Project
- B2B strategy
- Shared governance
- Web3 / Metaverse
- Built a portfolio of business clients.
- Branch management: P&L and a team of 4.
- B2B and B2C business development.
- Management
- Business development
- P&L
Skills
What I can do
Product strategy
- Product roadmap
- Business model
- Innovation & market watch
Transformation
- Change management
- Organisational diagnosis
- Shared governance
Data, AI and delivery
- Data & AI
- No-code, vibe coding
- Agile, OKR
Industry
- Insurance & banking
- B2B and B2C
- Business development
Education
- 2026Executive Advanced Master MSITMines Paris - PSL · Postgraduate · in progress
- 2004IUP Banking, Finance & InsuranceIAE Lille · Master's level 1
- 2000Scientific baccalaureateSacré-Cœur Tourcoing
Commitments
- 2023 - 2024Réussir (AXA agents' union)Digital and data committees
- 2022No-code FranceCo-founder, first board of directors
- since 2020No-code France collectiveActive member
Outside work
- Tech & innovation · vibe coding, open source, No-code
- Role-playing games · Magic the Gathering, live-action role-play
- Reading · heroic fantasy: Robin Hobb, Tolkien, McCaffrey
Languages
- Frenchnative
- Englishprofessional